“There are three responses to a piece of design- yes, no and WOW! Wow is the one to aim for”
ibride established there publishing house in 1996, with the aim of cultivating our otherness, creating objects which make all the difference. Since its creation, ibride has blossomed through a series of unique collections, where each and every object, the fruit of personal intuitions and convictions, embraces its own mythology.
The latter is in fact a contemporary mythology, populated with images, encounters, travels, animals, and permeated with numerous references to the history of art itself. The concept of family ties, binding all our collections, is at the heart of our work, and is designed to instill a special emotional bond into the objects which surround us in our daily lives. Each new collection audaciously aims at asserting both these emotional bonds and our reputation as independent designers.